Chris Heller is a real estate industry Icon, chief real estate officer of OJO Labs, Former CEO of Mellohome, Former Keller Williams CEO and Bestselling Author
AI Just Saved a $1.4 Million Sale. The Next Agent Advantage Is Human.
The AEO strategy behind a 238% jump in website traffic, why $30,000 robo-taxis might be real estate's next side investment, and the case for why talking to people is about to become agents' biggest edge.
Beautiful Listing Presentations No Longer Prove You're Any Good
AI can now generate any listing package in minutes. Here's what actually wins sellers: failure-rate framing, human referrals, and deep FAQ content strategies.
The Week AI Stopped Being a Helper and Started Doing the Job
Nobody in this business gets beat by the market. They get beat by a competitor who decided something on Monday and went and did it — and this week's episode is a live demonstration of exactly that gap widening in real time.
The Biggest Transfer of Real Estate Business Has Already Started
Four headlines are shaping the second half of 2026 — and if you’re paying attention, they’re also showing you exactly where the opportunity is going next.
The AI Advantage Is Dead. Here's What Replaced It.
Plus: "Housefishing" is now a thing buyers are doing to agents, why trust in AI house-hunting just collapsed 14 points in one year, and the one stat that should change how every agent thinks about their business.
The Price Reduction Call You Keep Putting Off — Let's Finally Make It
Plus: a $48M jury award over an $84K commission, why your website needs to be rewritten for AI right now, and the three conversations deciding who survives this summer.
The CEO of eXp Just Saved $8 Million. Here's the Exact Homework He Gave Us.
Leo Pareja breaks down the Zillow/Chicago situation, the SaaS audit that saves agents thousands, and the one number you need ready when someone asks why they should pay you
